There’s a serial killer on the loose. Eight to ten people a month have been murdered over the past several years. This has got to stop! So decide to get tough and pull out all of the weapons at our disposal: We take out full-page ads in the newspaper, have street demonstrations. We sell t-shirts, have lots of expert discussion on TV, we send emails, mount a huge telephone campaign, have a Town Hall meeting, and even organize a petition! It’s a smashing success. Everyone (who’s still alive) signs the petition! For some reason the killing doesn’t stop. Where did we go wrong? Continue reading →